Powerliving Wellington Launch
Powerliving is the multi city yoga business, spearheaded by passionate yogi, Duncan Peak. Powerliving Wellington was the first yoga and training facility to launch in NZ under the Powerliving brand. Little Empire supported the press and promotions around the launch of the new studio. We developed profiles for the leaders of the studio and promoted their opening weekend. We secured radio and magazine coverage and worked with their in-house marketing team to create content for their social media channels and EDM. We developed a Wellington based influencer programme to generate organic social media content.