Thirstbat is an ingenous drinking device and backyard cricket bat, designed for the Kiwi summer. Working with Thirstbat over the past 2 years has been fascinating and inspiring. Torben Landl and Matt Tagart had the vision to create a product that is manufactured in New Zealand and exported to the world. We supported them with publicity around their Kickstarter launch. It was a huge success with a strong social media push and videos that went viral. We generated initial NZ media stories which we followed up with promotions once the initial products were delivered. We partnered with radio stations and media organizations to gain further coverage. And in 2017 we did another push for Thirstbat into the busienss media achieving a big story in the NBR and a business radio interview.